In its second edition, this event organised by Fira de Barcelona reaches its full capacity in Hall 8 of the Montjuïc site of Fira de Barcelona, with 10,000 m2 of net exhibition space, a 20% increase in the number of participating wineries and a 50% increase in the presence of quality labels compared to the previous edition (in March 2020). The event consolidates the leadership of its unique proposal, which brings together a quality offer representative of the entire geographical and varietal diversity of wine in Spain.
The Barcelona Wine Week emphasises its international orientation by contributing to the reactivation of the wine market, promoting trade agreements and encouraging exports. For this reason, thanks to the Hosted Buyers programme, around 350 international wine buyers from 40 countries, mainly from Europe, Latin America and North America, will visit the fair to meet with the exhibitors. These are important opinion leaders from distribution companies, importers and supermarket chains whose presence at the event will result in over 4,000 business meetings with exhibiting companies. They will be joined by 1,300 national buyers from the retail and specialised trade.
With a full house at its exhibition space, Barcelona Wine Week (BWW), which will be held from 4 to 6 April at the Fira de Barcelona in Montjuïc, has established itself as the benchmark event for Spanish wine. Around 650 Spanish wineries and more than 60 Spanish protected designations of origin are taking part in this second edition, which will focus on international trade and on sustainability and digitalisation as major trends for the future.
With a number of speakers, Barcelona Wine Week it is an event that cannot be ignored in the wine world.