Maxime Cheurlin Noëllat, the renewal of burgundy
For 5 generations, the Georges Noëllat estate has had unique terroirs extending over the communes of Vosne-Romanée, Nuits-Saint-Georges and Flagey-Échézeaux. Maxime Cheurlin has been at the head of the estate since 2010. He is just in his twenties and has set himself a single line of conduct: to work like the greatest in Burgundy. "Georges Noëllat was my great-grandfather," says Maxime Cheurlin, manager of the eponymous estate and a worthy representative of the fifth generation of this family of winegrowers. "He had a daughter, Marie-Thérèse, who married a winegrower in Champagne, Jacques Cheurlin. "The Champagne estate was taken over by their son, while the Burgundian one had to wait for the next generation. In 2010, Maxime Cheurlin succeeded his grandmother and took over the reins of Domaine Georges Noëllat.
The turning point in sustainable agriculture "I immediately made a major shift from working the vines to the winery," says the young farmer, a graduate of the Beaune Wine School and with a wealth of experience at Domaine Gros Frère et Soeur in Vosne-Romanée. "When I took over the estate at the age of 18, it was the meeting of two visions of wine. I had a different analysis of Burgundy because I was young but also a native of Champagne.
Because the previous generation had neither the same background nor the same ambition, the next generation of winegrowers made their own wine in their own way. Inheritors of a know-how and inspired by foreign models, the newcomers putting on their boots keep one ultimate goal in mind: to bring the vineyards into a new era. The world of wine is changing, this generation is eager to change things, to make wines by listening to the vine. However, this transition is carried out while respecting the work of the elders and perpetuating age-old traditions.