Wine tourism, a new way to discover wine.
Wine tourism is the set of tourist services oriented towards the discovery of wine, terroirs and wine-growing culture. This practice began in the 1970s in California where all farms opened with a restaurant and a guest room. Since the 1980s, the dynamics of wine tourism has accelerated. It is driven by a consumer's desire to become an actor in his or her wine-making experience. There are several ways to live your wine tourism experience: in the cellar, in the vineyard.
Three factors explain the success of wine tourism in the world: First, the diversity of the offer, which is aimed at beginners, as well as experts, families, local and international tourist groups. Also its digital dimension, driven by attractive websites and an active presence on social networks. Finally, the commercial interest of the winegrowers, who see in this sector a new and particularly loyal sales channel.
Today several startups have been created. Vinizos, WinePasseport and Vinotrip, for example, are three startups that offer to organise your wine tourism stay via their website. Airbnb in the wine-growing style that seduce wine and food lovers with their well thought-out programmes and atypical places to stay.
At the same time, and with the advent of geolocation, particularly thanks to mobile phones, startups have emerged. The idea is simple, to be advised the best estates, the best cellars closest to your location. For the time being, these applications only have a local impact given the multitude of information they deliver. Particularly noteworthy are Bordeaux Wine Trip (Bordeaux region as its name suggests) and Géovina (in Languedoc Roussillon) for the quality of their offer and their meticulous design, but competition is intensifying.