2020 a delicate year for the wine sector
The year 2020 has been a major blow for the international wine trade, after Brexit and the American sanctions (taxes set up by Donald Trumps), it is covid-19 that comes to nail it all down.
The international wine organization has calculated a 12.4% drop in the value of wines in the first half of 2020 due to the health crisis.
The direct consequence of this situation was the cessation of all international commercial activity, putting small, medium and large world wine producers at risk.
Countries such as the United Kingdom and Singapore (international platforms) recorded a drop of more than 30% in value. Concerning the European leaders, only Italy manages to manage with a loss of only 4% in value and 2% in volume, unlike Spain and France.
However, one of the consequences of Covid would be profitable and sustainable. The e-commerce of wine. Indeed, e-commerce is experiencing an increased increase in its value in 2020, be 48%, three times more than the values recorded in 2019.
For some, digitalization would keep the wine sector out of the water and could even facilitate its growth.